Tunley Environmental Releases Guide To Understanding The Green Claims Code
As part of its mission to educate people on sustainability, leading sustainability consultancy Tunley Environmental has released its latest guide on the Green Claims Code. This guide offers detailed insights into the Green Claims Code and provides actionable steps for ensuring transparency and accuracy in sustainability marketing.
The Green Claims Code, introduced by the Competition and Markets Authority (CMA), sets out clear guidelines for businesses making environmental claims. The guide from Tunley Environmental is an essential tool for companies aiming to align with these guidelines and demonstrate genuine commitment to sustainability. It provides an overview of the code’s key principles, including the importance of ensuring that environmental claims are clear, accurate and substantiated. The code helps prevent misleading claims and promotes transparency in how companies communicate their environmental impact.
Other essential features of the guide include practical advice on how to make credible environmental claims, from using verified data to clearly defining the scope and limitations of the claims. It emphasises the importance of evidence-based assertions and avoiding vague or unverified statements.
The guide is also tailored to help companies prevent greenwashing, with a focus on mitigating the associated risk. It provides strategies for businesses to authentically convey their sustainability efforts without falling into the trap of making exaggerated or misleading claims. It includes tips on how to communicate progress and improvements in a way that reflects true environmental impact.
Readers will find detailed examples of compliant and non-compliant green statements to aid in their understanding. As various regions typically have different regulations against greenwashing, the guide features a section on global regulations, including rules from the EU, UK, US, Hong Kong, China, India, and more. The Green Claims Code Guide is now available for download on the Tunley Environmental website. Businesses and organisations seeking to enhance their environmental marketing practices and ensure compliance with the Green Claims Code are encouraged to utilise this comprehensive resource.
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